Insights
Thinking in GOPPAR.
Practical writing on hotel profitability, pricing, cost control and the numbers that actually matter. Written from the operator's chair.
LatestCost Control
HR Data: The Hidden Lever for Hotel Efficiency and Savings
How hotel HR data – revenue per employee, labour cost ratio and staff productivity – reveals where money leaks and how to run a leaner, more profitable team.
7 min read
Pricing7 min
Value-Based Pricing: The Secret to Sustainable Hotel Rates
Cost-based and competitor-based pricing leave money on the table. How value-based pricing lets hotels of any size charge for the experience guests value.
Reporting8 min
Hotel Profitability Reporting: How to Keep Control of Your Finances
A full hotel is not a profitable hotel. The three reports every hotel must track – departmental P&L, RevPAR/CPAR/GOPPAR and cash flow – and how to review them.
AI8 min
Hotel AI and Marketing AI: Artificial Intelligence in Tourism
What hotel AI and marketing AI actually do for a property – forecasting, revenue recommendations, campaign optimisation – and why integration beats point tools.
Cost Control8 min
Cost of Goods Sold: The Hidden Driver Behind Your RevPAR
RevPAR shows what each room earns, not what it costs to earn it. Understand hotel CoGS, how it reshapes RevPAR, and how to track it department by department.
Cost Control7 min
How to Calculate Cost per Available Room (CPAR)
CPAR shows what every room costs you each day, sold or not. Formula, worked example, what to include and how to bring the number down without cutting quality.
Profitability8 min
GOPPAR: The Metric That Reveals True Hotel Profitability
RevPAR shows what you sell; GOPPAR shows what you keep. Formula, worked example and four practical levers to lift gross operating profit per available room.
Pricing7 min
Am I Selling My Hotel Too Cheaply? The Case for Flexible Pricing
Cutting rates erodes brand value; holding them high leaves rooms empty. Learn how a flexible, data-driven pricing policy grows RevPAR, ADR and GOP.
Cost Control8 min
Why Tracking Hotel Operating Expenses Is the Key to Real Profit
Occupancy and revenue don't tell you if a hotel makes money. Learn why tracking operating expenses, budget vs actual and departmental P&L protects GOP.
KPIs8 min
Hotel Operational KPIs: A Practical Guide to Managing by the Numbers
A practical guide to the hotel KPIs that matter: occupancy, ADR, RevPAR, GOP and guest satisfaction, and how to turn them into better decisions.
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