Case studies
Hotels that stopped guessing.
Four engagements across Crete and the Cyclades: a hotel group that took control of its distribution, a luxury resort that grew direct bookings, a resort that grew on rate rather than volume, and a new hotel launched into a saturated market. Properties are described without identifying details at the owners' request.
Hotel group · Chersonissos, Crete
From a quiet online presence to full control of distribution
A large hotel group whose online channels were an afterthought. Within two seasons online revenue had multiplied many times over. Then came the harder, smarter move: raising online rates, favouring direct bookings and stepping back from the OTAs on the group's own terms.
- Multiplied
- online revenue within two seasons
- Near-double
- online rate level after the rate-protection contract
- Direct-led
- distribution mix by the third season
Luxury resort · Rethymno, Crete
Growing direct bookings without giving up the OTAs
A newly opened five-star property that relied on tour operators for occupancy and had almost no direct business. One season after we took over, direct revenue had multiplied several times while OTA revenue kept growing too. The following year direct bookings passed the previous full year before the summer was over.
- Multiplied
- direct revenue in the first season with us
- Rising
- OTA revenue at the same time, not cannibalised
- Record
- direct bookings by late summer of year two
Upscale resort · Hersonissos area, Crete
Growing revenue by raising the value of every booking
A resort in one of Crete's most competitive strips, where the easy path is to sell volume at whatever price the market sets. We chose the other path: a sustained average-rate strategy that raised ADR every single year and carried online revenue past a level the property had never reached.
- Every year
- ADR higher than the year before
- Record
- online revenue for the property
- Value-led
- growth, not volume-led
New opening · Mykonos
Launching a new hotel in one of Greece's toughest markets
A brand-new hotel entering a saturated luxury market as tourism was only beginning to recover. Campaigns were live within days, the first season was secured within weeks, and when the island's demand turned two years later, a strategic franchise agreement with an international luxury brand roughly doubled revenue in its first year.
- Days
- from engagement start to live campaigns
- Weeks
- to secure the first season's bookings
- Doubled
- annual revenue in the first year under the new brand
Financial figures are shared in person, with the client's consent, during a strategy call.
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